短视频科普对公众心肺复苏施救意愿影响的质性研究

doi:10.3761/j.issn.2096-7446.2025.02.005

摘要/Abstract

摘要：

目的深入了解短视频科普对公众心肺复苏施救意愿的影响因素，为未来进行精准的短视频科普教育提供依据。方法采用目的抽样法，选取16位短视频用户作为访谈对象，采用基于精细加工可能性模型设计访谈提纲对访谈对象进行半结构式深度访谈，访谈结束后采用Colaizzi资料分析法分析并提炼资料。结果短视频科普对公众心肺复苏施救意愿的影响因素可归纳为2个主题和6个亚主题：视频质量是影响施救意愿的核心因素（视频开始的悬念及有趣性是激发施救意愿的必要前提，视频的可操作性是提升施救意愿的自我效能来源，视频节奏快慢是影响用户学习技能及增强施救意愿的重要因素，视频中相关法律知识是减轻施救者顾虑并提高施救意愿的可靠途径），信源质量是影响施救意愿的外围因素（平台渗透率影响视频的传播范围和用户接受程度，对施救意愿发挥促进作用；来源可信度影响用户的情绪和认知反应，对施救意愿产生瞬时效应）。结论积极拓展信息化科普教育研究范畴，助力新媒体时代心肺复苏健康教育行动；短视频应侧重核心因素与外围因素，提升内容质量，将有效提升公众参与意愿。

关键词: 短视频, 心肺复苏, 意愿, 质性研究, 精细加工可能性模型

Abstract:

Objective To understand the influencing factors of short video science popularization on the public’s willingness to perform cardiopulmonary resuscitation，thereby providing the basis for a more accurate short video science popularization education in the future. Methods By using purposive sampling method，16 short video users were selected as interviewee. Based on elaboration likelihood model，the interview outline was used to conduct semi-structured depth interviews. After the interviews，Colaizzi data analysis method was used to analyze and extract data. Results The influencing factors of short video science popularization on the public’s willingness to perform cardiopulmonary resuscitation could be summarized into 2 themes and 6 sub-themes. Video quality is the core factor that affects the willingness to rescue：the suspense and interest at the beginning of the video are necessary prerequisites for stimulating the willingness to rescue；the operability of the video is a source of self-efficacy that enhances the willingness to rescue；the pace of the video is an important factor that affects users’ ability to learn skills and enhances their willingness to rescue；relevant legal knowledge in the video is a reliable way to reduce rescuers’ concerns and increase their willingness to rescue. Information source quality is a external factor affecting the willingness to rescue：the platform’s penetration rate affects the spread of the video and the degree of user acceptance，promoting the willingness to rescue；the credibility of the source affects users’ emotional and cognitive responses，creating an immediate effect on the willingness to rescue. Conclusion This study actively expands the scope of information-based popular science education and supports health education initiatives on cardiopulmonary resuscitation in the new media era. It should emphasize the combination of core and external factors influencing short video science popularization，and enhance the quality of short video content，which will significantly boost the public’s willingness to engage.

Key words: Short Video, Cardiopulmonary Resuscitation, Willingness, Qualitative Study, Elaboration Likelihood Model

王雪晴, 隋春雨, 周笑, 王毅欣. 短视频科普对公众心肺复苏施救意愿影响的质性研究[J]. 中华急危重症护理杂志, 2025, 6(2): 158-163.

WANG Xueqing, SUI Chunyu, ZHOU Xiao, WANG Yixin. Effect of short video science popularization on the public’s willingness to perform cardiopulmonary resuscitation：A qualitative study[J]. Chinese Journal of Emergency and Critical Care Nursing, 2025, 6(2): 158-163.

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